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  • Take 10: Eight Steps to Making Great Smartphone Videos

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot.

  • Four Steps to Increasing Customer Loyalty and Retention With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

  • #SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster…

  • What Makes Employees Happy at Work? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half.

  • Online Marketers Need to Embrace Personalization: Here's Why and How

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

  • Five Mistakes You Can't Afford to Make in Your Refer-a-Friend Program

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some common mistakes undermine success.

  • Why Consumers Abandon E-Commerce Shopping Carts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top reason consumers abandon shopping carts on e-commerce sites is that they're just browsing and researching, which is followed by issues with shipping as a reason,, according to recent research from Salecycle.

  • Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.

  • Top 4 Things You Should Know on Your Journey to Content Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

  • The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.

  • Five Small Business Marketing and Retention Trends and Ideas for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

  • Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage.

  • How Consumers Use Amazon: Device, Search, and Purchase Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor.

  • Tips for Onsite Content Optimization With a Human Touch

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

  • What Email Marketers Can Do to Stop Unsubscribes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.

  • Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

  • Take 10: How to Avoid Spamtraps

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them.

  • #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

  • How to Manage Your Google Search Console Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

  • The Gift Preferences of Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce.