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  • Seven Ways to Stand Out in, and Benefit From, the Experience Economy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

  • How Our Brain Processes Different Kinds of Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To get the best responses to your content marketing efforts, make use of the way the human brain processes information.

  • Video Viewing on Social Networks: Trends and Consumer Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

  • Why Instagram Matters to Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.

  • 3Q16 Email Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

  • Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives.

  • Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time.

  • Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

  • #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...

  • Global Advertising Forecast for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to recent research from GroupM.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • Email Marketing Automation Tips for This Holiday Season

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

  • B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.

  • Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

  • 2016 Yearend Episode: Memorable Holiday Marketing Campaigns

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

  • How B2B Companies Are Using Marketing Automation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.

  • Seven Tips for Creating Effective Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.

  • Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?

  • The Best-Performing Words in Holiday-Themed Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru.