FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Why Your Website Still Matters (Even With Social Media)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... and why it's important.

  • Human vs. Machine: Clash of the Translation Titans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.

  • Use of Video-Sharing Sites on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage points from the 66% who did so a year earlier, according to a new report by Pew Research.

  • The 3 Most Important Levers of Growth for Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gary Gebenlian shares the three most important levers of growth for business: grow the market, grow volume for existing customers & steal share.

  • Online Marketing Judo: How to Convince Influencers to Help You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.

  • Social Media in Canada: Likes, Follows Sway Brand Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social site, and 49% say their views of products and brands are influenced by recommendations of those in their social network, according to a survey from Ipsos.

  • Data Deluge Means No More Leonardo Da Vinci Types

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses a Financial Times article in which he claims that there will never be another Leonardo da Vinci due to data overload.

  • Get 'Em While They're Hot: Six Ways to Maximize Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.

  • Top 50 Websites: Google Nabs Top Spot From Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites with 173.6 million, according to comScore Media Metrix service. Amazon Sites jumped one spot to rank at No. 6 with 95.8 million visitors, while Twitter, which had joined the top 50 ranking in February 2011, jumped nine spots to No. 37 with 30.6 million.

  • Thrill Your Front-Row Fans Like a Rock Star

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Nehemiah "Nemo" Chu shares incredible fan-reaching tips from famed bands that can work for businesses.

  • How and Why Email Marketers Should Integrate Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.

  • Social Media Gets Mixed Reviews From Small Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however.

  • Where Is the Latino Market Going?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ederick Lokpez shares some insights about marketing to the ever-evolving Latino culture.

  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.

  • 5 Must-Read Marketing Blogs (Besides the Daily Fix)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christian Gulliksen names a few of his favorite marketing blogs (besides the Daily Fix). What are yours?

  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.

  • Stop Surprising And Delighting Customers—Just Solve Their Problems!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Linda Ireland discusses what brings customers back to a brand, creates loyalty, and strengthens financial performance.

  • Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

  • CMOs Ramping Up Budgets, but Accountability Is Key

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report.