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  • LinkedIn Audiences Highly Engaged, Active in Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42.

  • 7 Ways for Marketers to Maximize Google+ Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.

  • CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Way

    Article

    CONTENT TYPE: Article | TOPIC: None

    Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.

  • Ads More Effective on Tablets Than on E-readers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study by GfK MRI Starch Advertising Research, which explores how digital magazine readers respond to ads on the two platforms.

  • 3 Tips to Get the Baby Boomers to Love Ya

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Paul Prisco discusses how to best reach the baby boomers by offering senior-friendly packaging, type sizes, and icons.

  • Digital Loyalty Strategy in a New Landscape, Part 2 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and understanding the role of loyalty in interaction between customers and brands.

  • Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Types

    Article

    CONTENT TYPE: Article | TOPIC: None

    Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.

  • WOM, Forums, Blogs Top Influencers of SMB Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more influential one than advertisements or consultations with salespeople, according to a new survey from Ivy Worldwide.

  • Clash of the Social Network Titans: Google+, Facebook, and Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. Or not.

  • Android Grabs 40% of US Smartphone Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • How to Rev Up Your Email List's Growth through Social Sharing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.

  • Mobile Security Threats: Android Owners Least Prepared

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    CONTENT TYPE: Chart | TOPIC: None

    Android owners are the least prepared for mobile security threats: 39% say they haven't taken any precautions to prevent someone from misusing data on their cell phone if it were lost or stolen, according to a new Gadgetology survey from Retrevo.

  • Listen Up, People! Consumers Are Being Duped

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Olenski rants about how businesses are now offering the most basic services while making them seem like extraordinary customer service.

  • New Ground Rules for Radio in the Age of Social Media [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. Many of the principles that the author discusses can just as appropriately be applied to email or social media marketing—or, for that matter, direct mail and TV commercials.

  • Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.

  • Facebook: Brands Should Target Friends of Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • 5 Lessons Marketers Can Learn from Storage Facilities (Yes, Storage Facilities!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Brandy Olson shares some marketing lessons taken from the storage-facility world.

  • The Video That Answers the Question: What Is Google+ (and Why Should I Care?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video about the new platform.

  • Case Study: How One Company More Than Doubled Customer Referrals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.

  • Brands and Social Media: The Rise of Social Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.