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  • Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?

  • Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • To develop a robust strategy, you first need to take a step back and understand the elements that make up your market. You'll learn how to do this, and what happens if you do it incorrectly.

  • In this lesson, you'll develop a deeper understanding of your customers by examining the customer journey, the decision-making process, and how your audience interacts with your content at different touchpoints.

  • In this lesson, you'll learn how to analyze your competitors and predict their responses to any decisions you might make.

  • Time to analyze your own company by assessing your basic competencies and weaknesses, core competencies, digital presence, customer lifetime value, churn rate, and conversion analysis.

  • It's time to bring together all that you've analyzed so far (and challenge any assumptions you made along the way) to determine the targets of your marketing strategy, how to position your brand, and how to make sure your strategy is agile enough to adjust to market shifts.

  • In this final lesson, you'll learn to use "convergent viewpoints" to predict how things will change over the next 10 years so you can stay ahead of the competition.

  • We all know spray and pray doesn't work. Discover who your customers are, how they perceive you, and how to segment them based on the features and benefits that they care about.

  • If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.

  • How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller.

  • Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!

  • Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail.

  • Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate.

  • Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.