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  • The Factors That Drive B2B Ad Effectiveness on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • The Importance of Story Framing for PR Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

  • How to Conduct an SEO Competitor Analysis [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

  • Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

  • NEW Email Newsletter Strategies That *Actually* Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

  • The Biggest Barriers to Adopting AI for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

  • The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

  • The Top Challenges Businesses Face With Data Integration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • How Iconic Brand Logos Evolved Over 100 Years [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

  • The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

  • 57 Great AI Tools to Try in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • The Top Small Business Marketing Channels, Tactics, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Downsides of Startup Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.