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  • Google's AI Overview: Impact on SEO, Marketing, and Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

  • Enterprise CMO Tenure and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • The 25 Companies With the Best Reputations in the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.

  • Your AI Needs a Human Copyeditor

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • Color Psychology and Symbolism in Logo Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.

  • How AI Adoption in Sales Enablement Is Changing RevOps

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.

  • The Biggest Barriers to Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

  • Start/Stop/Keep: A Better Customer Engagement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

  • Customer Data Platforms for the Modern Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • The Top Areas B2B Marketers Expect to Increase Spend On

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.

  • The 10 Most Confusing Emojis in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.

  • AI Can't Write Thought Leadership (But It Can Do Something Else)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

  • Telling a Story With Data: Four Essential KPIs to Share With Boards

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

  • The Power of Nostalgia on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.

  • AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Brand awareness brings in your prospects. But if you want AI's help at the top of your funnel, you'll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions.

  • The Top Benefits of Customer Behavioral Signal Data for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

  • Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

  • How Agile Content Marketing Wins in a Fast-Changing Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.

  • Small Business Website Design Trends for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.