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  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • How to Manage Online Comments—And Why You Need a Comment Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

  • How Content Marketing Builds Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.

  • How AI Rewrote the Slogans of 50 Well-Known Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • AI and You: The Creative Duo Revolutionizing Marketing Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.

  • The Power of a Collaborative Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.

  • The State of SMS Marketing in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.

  • Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

  • Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.

  • A B2B Product Launch Checklist: Eight Essential Elements

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.

  • How to Be More Customer-Focused

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

  • Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • How to Recruit and Retain Gen Z Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.