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  • Gone Phishing: Why eBay Emails Can Be Hard to Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are less likely to open it. If an email with a "suspicious" Subject line lands an inbox, it's most likely to be deleted or marked as spam.

  • Small-Biz Search Advertising Surges in 2Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz clients.

  • 3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino discusses three ways that B2B marketing professionals can adapt to the real-time web.

  • Serving Up Cheap (and Healthy) Fast Food

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the healthy fast food restaurant plans of former McDonald's execs.

  • Social Media and SEO Integrated via New Platform

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine.

  • Mobile Marketing Gaining Ground Among Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process of evaluating the mobile channel, according to a survey from Forbes Insights, in association with Research In Motion (RIM).

  • SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow. However, because it's still a relatively

  • False Numbers, Lost Revenue & 'The Karate Kid II'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid.  At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from "The A-Team" and even the

  • Facebook Flops in Customer Satisfaction, Wikipedia Wins

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is more favorable, according to a survey from ForeSee Results for the American Customer Satisfaction Index (ACSI).

  • In Email Integration, Social Media Tops Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized experiences are relevant to their email audiences, but nearly two-thirds say they are integrating social technologies into their email efforts, according to a survey from eROI.

  • Match Your Blog's Metrics to Its Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mack Collier shares the importance of matching your blog metrics to its goals.

  • The Zero Latency Future is Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the immediacy of data shared and the zero latency present.

  • Fame: Show Why You're Different & Why Others Should Care

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Helena Bouchez discusses the "How to Fame" program.

  • Email, Facebook, Twitter: How Users Engage With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly 75% of consumers who follow at least one brand on Twitter subscribe to at least one brand's email marketing, according to a study by ExactTarget.

  • Marketing Lesson From the Grateful Dead: Loosen Up Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, by extension, its ability to roll with the punches.

  • How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating more relevant, valuable communications every day.

  • When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen Values

    Article

    CONTENT TYPE: Article | TOPIC: None

    Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should avoid at all cost.

  • 2010 US Ad Spend Forecast to Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia.

  • Do You Know the Secret of World-Class Sales Organizations?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs president and blogger Roy Young shares the No. 1 secret of success of world-class sales organizations.