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  • Content Quality (Not Quantity) Builds Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

  • Co-branding Healthy Oatmeal With ... Cinnamon Rolls?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.

  • Knowing Every Link in Your Supply Chain

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products are produced.

  • Forrester: Social Media Content Creation Waning

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research.

  • 3 Social Media Measurement Tips From #TechChat With Andrew Spoeth

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares the top three tips from TechChat with Andrew Spoeth.

  • A Louder Message Isn’t a Better Message

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares his thoughts about noisy, pointless ads and how to make your message heard through the clutter.

  • 10 Best-Practices in Planning and Marketing Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.

  • Four Ways to Deal With Inactives on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they were in the market for your product or service but aren't any more. Here are four ways you can deal with inactives.

  • Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions.

  • How to Achieve Relevance in Direct Digital Marketing: Have a Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.

  • Most Teen Brand Word-of-Mouth Occurs Offline

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according to a survey from Keller Fay Group.

  • Are Referral Fees the New Word-of-Mouth Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.

  • Retailers Increasing Spending on Internet, Mobile Channels

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    CONTENT TYPE: Chart | TOPIC: None

    Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the next 12 months, according to a survey from Forbes Insights. In addition, most retailers are planning to advertise more aggressively during the 2010 holiday shopping season.

  • HP Business Answers: Your office in a backpack

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Matthew Stibbe shares tips from HP Business Answers about mobile working and productivity on the move.

  • 6 Tips for Building a More Creative Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses six tips for building a creative company.

  • Reaching Today's Digital-Savvy Chinese Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet is a favorite way to spend free time, making it a top leisure activity in China, according to a survey from Prosper China.

  • Take Action After Collecting Feedback

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Eran Savir, vice president of products at Kampyle, shares five tips for acting on customer feedback.

  • Social-Media Publishers Eager for Paid Sponsorships

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say they'd like to do so, according to a survey from IZEA.

  • Doing the Unexpected: Proctor Takes a Gamble

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express.

  • Social Media Use Growing Among Microbusinesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly eight in 10 of the nation's smallest companies (79%) say marketing is a major success factor for their business and nearly one-half (46%) of such firms, or microbusinesses, say they are using some type of social media for marketing, according to a survey from Vistaprint.