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  • Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign Markets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all brands must consider before going global.

  • Most Execs Are 'On' Regardless of Time or Location

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights.

  • So I Have a Marketing Automation System... Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways to jump-start your marketing automation strategy without getting stressed out.

  • Digital, Direct Marketing Jobs Outlook Improving Modestly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: One-half of employers plan to add marketing staff over the next three months, while layoffs and hiring freezes are expected to decline.

  • How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.

  • Doc, What Can You Do for My Marketing Headache? A Data Prescription

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's enough to give a person a monumental headache. No worries, though. The data doctor is in.

  • B2B Companies Ramping Up Data-Driven Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot.

  • Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say—and to take action. Learn how "engagement energy" can help you craft stronger sales and marketing messages that get results.

  • Email Campaign Volumes Surge, Open Rates Stronger

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased 12.2% year over year, according to a report by Epsilon and the Direct Marketing Association's Email Experience Council.

  • The Marketer's Guide to Fixing Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost inevitably, every website will encounter a problem of some kind. Many online marketers lack the technical skills to make website fixes themselves. So how can they effectively mitigate a website problem?

  • WOM, UGC Much More Trusted Than Email, Social Media, Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen.

  • Should You Hire, or Contract, Your Marketing Team? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability to perform an ever-increasing set of tasks that require specialized talent, including marketing talent. This infographic flowchart will help clarify your choices.

  • Social Media Is Not Social CRM, but It Can Be With These Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.

  • Facebook and Instagram: The Data Behind the Photo Op

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier (October 22, 2012), according to a report by Experian Hitwise.

  • A 13-Step Road Map for How to Go Hyper-Local

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your business to the next level.

  • Young 'Digital Natives' Switch Media Every Two Minutes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc.

  • How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.

  • Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five actions.

  • Portable Purchasing: Trends in Shopping via Tablets, Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation and the e-tailing group.

  • Why Social Media Doesn't Work (and What You Can Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.