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  • Mobile Email Benchmarks and Trends by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.

  • Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.

  • How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all starts with stop, look, and listen.

  • #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other social imagery of choice). Skim to transform social into sales.

  • College Millennials Get Frugal [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.

  • Marketing Operations: Pit Crew or Service Station?

    Article

    CONTENT TYPE: Article | TOPIC: None

    A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a car's (or Marketing's) performance, so what's the difference?

  • Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

    Article

    CONTENT TYPE: Article | TOPIC: None

    To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to make a real impact.

  • Online Shopping Cart Abandonment Rates [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.

  • Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.

  • Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. Here's what you need to do to prepare.

  • Email Marketers, Start Thanking Google for the New Gmail Interface

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the past few weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding the alert that Gmail open rates have already started to decline.

  • Email Open and Click Behavior by Gender and Income

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.

  • How Do You Measure Content Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.

  • An Email Marketing Conundrum: Permission vs. Forgiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate choice. Here's what to do instead.

  • Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by Expion.

  • In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle...

  • Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

  • The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more.

  • Are You Argo-izing Your Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same.

  • #SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just for you. Skim to break social.