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  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • How Marketing and Advertising Agencies Are Compensated

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • How to Boost Your Content Marketing With Social Proof: Customer Reviews

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews.

  • 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.

  • 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.

  • How to Turn One Long-Form Article Into Nine Pieces of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do?

  • Consumer Purchase Behavior by Industry, Device, and Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.

  • Travel-Related Google Search Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google.

  • #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!

  • Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI.

  • Discover the Missing Apps in Your Work Life [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take this quiz to see what type of worker you are and which apps you need in your work.

  • Five Popular Infographic Templates (And Why They Work so Well)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own.

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • How Content Reaches a Constantly Connected Audience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.

  • The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler.

  • Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

  • Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.