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  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Digital and Social Stats in 2017: A Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

  • Blogging Trends: Typical Post Length and Publishing Frequency

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

  • #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.

  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • Halloween 2017: Shopping and Costume Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).

  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • 11 Tips for How to Be a LinkedIn Power User [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out.

  • The Personal Information Consumers Will Share With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris.

  • Holiday Email Marketing Trends and Tips for 2017 From the Experts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • Creating Videos: What to Look for in a Voiceover Artist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    The "Approachable Expert" is the best type of voice to use in explainer videos, according to research by Digital Brew. Check out the infographic to see what that means and how to find the right person to match your brand's voice.

  • The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.

  • How Long Does It Take to Create a Piece of Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.

  • Why and How to Adapt Your Marketing to Voice Search This Year

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

  • Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand out from the crowd. Learn more about taking your marketing this holiday season to the next level.

  • Omnichannel: The Secret to Digital Advertising Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how omnichannel can help you and how you can get started.

  • The Most Common Marketing Organizational Structures

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What are the most used marketing organizational structures? How do these approaches correlate to revenue growth?

  • Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.

  • The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.