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  • Rethinking Industry Events: Get Comfortable With Flexibility

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

  • Small Business Owners' Favorite Tactics for Different Funnel Stages

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.

  • Ad Creative Best-Practices for Reddit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • How to Use Data to Drive Marketing Strategy and Streamline Processes

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.

  • Creating Your Sales Enablement Plan [Sales Enablement Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!

  • Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty.

  • Five Ways Marketing Can Support the Sales Process to Maximize Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.

  • Hot Topics: The Summer Conversions Trending on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.

  • The Top 20 Purpose-Driven Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.

  • How to Identify and Prevent B2B Channel Conflict

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.

  • Email at Scale: How to Increase Campaigns and Manage Complexity

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

  • Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • The Average Compensation of B2B Tech CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • Six KPIs Marketers Should Be Tracking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

  • Preparing Your Sales Enablement Plan [Sales Enablement Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.

  • Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.

  • How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.

  • How Gen Z Relates to Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.