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  • How a Simple Story Can Help You Win Your Prospect's Trust

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?

  • #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.

  • Do People Read Long Articles on Their Smartphones?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.

  • Three Types of Video That Marketers Need to Have on Their Company Website

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

  • The State of Digital Marketing in India: Budget and Channel Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.

  • Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."

  • Five Effective Ways to Build a Strong Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.

  • The Most In-Demand Freelance Skills on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder.

  • Social Media vs. Content: Where Should You Invest?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?

  • Common Challenges of Marketing-IT Collaborations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.

  • Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?

  • Marketers' 10 Most Common Copyright Questions... Answered!

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

  • Teens' Favorite Media Platforms, Fashion Brands, and Restaurants

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.

  • How to Keep Client Projects on Track [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.

  • Take 10: Get the Most Out of Your Mobile SEO Strategy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: SEO

    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets.

  • Five Modes of Persuasion You Need in Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

  • #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.

  • The Most Important Mobile E-Commerce Features

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report from Nielsen.

  • How Real-Time Marketing Changes the Game

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.

  • The Best Resume Format for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group.