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  • Three Essential Principles for Talent Sourcing in 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. Success will require some trial and error, but you'll be on your way to finding quality talent if you follow these principles.

  • The 10 Highest-Rated CEOs by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to a recent report from Glassdoor.

  • B2B vs. B2C Content Marketing: Stuff You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

  • Here Comes the Query: Wedding-Related Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.

  • How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

  • What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.

  • The State of Customer Loyalty Programs in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.

  • How to Reduce Costly Chargebacks at Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle.

  • How Dads Participate in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

  • The Podcast Audience in 2016: Demographic and Listening Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?

  • How to Elicit and Use Employee Stories in Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

  • The Content Sharing Habits of Facebook Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.

  • How to Make Progress on Your Marketing Excellence Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.

  • How to Plan Your Campaigns Using Google's Shopping Insights Tool

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

  • #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.

  • The Most Popular Types of SMB Marketing Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.

  • Avoid Cliche Office-Scene Photos: Five Tips for Picking Images

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

  • The 100 Most Expensive Google AdWords Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.

  • How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.

  • Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.