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  • Big Disconnect: Only 12% Implementing Big Data Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia.

  • Omnichannel Loyalty: The New Customer Connection [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.

  • How to Use the iPad for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.

  • #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!

  • Worldwide Business Optimism Reaches Two-Year High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time in two years, optimism levels are rising among the world's global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus.

  • The 7 Biggest Misconceptions of Successful B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts in the right direction.

  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.

  • 8 Do's and 5 Don'ts of Instagram for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

  • Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy.

  • We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.

  • 7 in 10 Smartphone Owners Access Facebook via Their Device

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

  • Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.

  • Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.

  • Half of Financial Advisers Have Used Social Media to Convert Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.

  • Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.

  • B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

  • NOOB Technique Demystifies Cloud Computing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud.

  • The Magic Behind the Curtain: Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.

  • Social Media for Customer Service: Just Do It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service processes.