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  • Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.

  • A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today.

  • SMBs Embracing Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America.

  • Turbocharge Your Content Marketing Machine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.

  • Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.

  • LinkedIn: Revolutionizing the World of Recruiting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.

  • #SocialSkim: Social Media This Week, Including a PowerPoint Alternative

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on.

  • Online Video: 39B Watched, Ad Views Surpass 13B for First Time

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week.

  • Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.

  • Four Tips for Building Fail-Proof Buyer Personas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won't cut it anymore.

  • Marketing Training: How to Make E-Learning Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it.

  • Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal.

  • Five Steps to Improve Your Marketing to Generation-Y

    Article

    CONTENT TYPE: Article | TOPIC: None

    Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.

  • Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to Europe

    Article

    CONTENT TYPE: Article | TOPIC: None

    Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common European marketing pitfalls.

  • Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.

  • Big Data: What It Is, Why It's Important [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance.

  • Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.

  • The Importance and ROI of Events: Marketers Still Face Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI).

  • B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

    Article

    CONTENT TYPE: Article | TOPIC: None

    The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work with B2Bs...

  • US Social Ad Revenues to Reach $11B in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast by BIA/Kelsey.