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Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.

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Does your personal brand need freshening up? Check out these 10 tips to get started.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.

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Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.

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Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.

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Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.

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Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience.

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Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.

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Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer.

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Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!

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Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).