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To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.
Nine Highly Effective Ways to Get Client Referrals

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.
The Drivers of the Current Digital Advertising Boom

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.
2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Article

CONTENT TYPE: Article | TOPIC: Branding

It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.
The ROI of B2B Account-Based Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
The Anatomy of a Great Sales Outreach Email [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.
Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

Article

CONTENT TYPE: Article | TOPIC: Martech

One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Content

George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.
The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
What's Driving the 'Great Resignation': A Look at Why Workers Quit

Chart

CONTENT TYPE: Chart | TOPIC: Career Development

Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?
Four Rules for Riding the Texting Wave Before It's Gone

Article

CONTENT TYPE: Article | TOPIC: Communications

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
It's Time to Embrace Personalization and Education in Your OTT Advertising Model

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.
How to Create a Social Media Style Guide in Five Steps

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.
CMO Survey: The US Economy and Hiring Outlook

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
The State of In-Person Events [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
Where Influencers Wield the Most Influence [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
The New Business Environment for Marketing Agencies

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

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To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Nine Highly Effective Ways to Get Client Referrals

The Drivers of the Current Digital Advertising Boom

2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

The ROI of B2B Account-Based Marketing

The Anatomy of a Great Sales Outreach Email [Infographic]

Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]

The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

What's Driving the 'Great Resignation': A Look at Why Workers Quit

Four Rules for Riding the Texting Wave Before It's Gone

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

How to Create a Social Media Style Guide in Five Steps

CMO Survey: The US Economy and Hiring Outlook

The State of In-Person Events [Infographic]

The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]

Where Influencers Wield the Most Influence [Infographic]

The New Business Environment for Marketing Agencies