Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, and France.

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More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

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Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media websites—including Facebook and Twitter—are likely to recommend those sites, according to a study by Netpop Research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.

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Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a report by BtoB Online titled B-to-B State of E-mail Marketing Best Practices..

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from 9% in 2009 to 19% in 2010.

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Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester.

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Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative, according to a new study by Janrain.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab.