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  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.

  • IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.

  • Half of Tweets About Steve Jobs's Death Sent via Apple Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half of those tweets were generated via Apple devices, according to a study by Visibli.

  • Can We Hug? Six Tips for Getting Customers to Show You Love

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.

  • Android Widens Smartphone Lead in August, RIM Slips

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    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • Pew: Americans Rely on Multiple Media for Local Info

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    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • Twitter Users Want Brands to Respond to Their Complaints

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    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • Visitors Stay on Facebook Far Longer Than on Any Other Top Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to data from Nielsen.

  • Three New Ways to Market Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.

  • Keeping Score: Make Tracking Stats Fun With Gamification

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.

  • 'Like' Means Different Things to Different People

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, according to a new study by ExactTarget.

  • How Communities Are Changing Marketing (And Four Community-Building Lessons)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.

  • Shoppers via Social Sites Buy Less Often, but Spend More

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance.

  • CMOs: Budgets, Hiring Up; Optimism Down

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey.

  • Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.

  • Facebook Brand Fans More Likely to Recommend, Buy Products

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwick Martin Bailey.

  • Social Media, Gaming, Email Top Online Destinations

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report from Nielsen. That makes social media the top online category in the US, followed by online gaming, email, portals, search, and instant messaging.

  • Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.

  • Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates.

  • Women on Facebook Click Ads More, Younger Adults 'Like' More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself. Younger adults, meanwhile, are more likely than older counterparts to directly click the ad's "like" button, whereas older adults are more likely to click on the ad itself.