Social Media Marketing Resources

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Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact.

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Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured.

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Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags.

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Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting.

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Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore.

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Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.

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Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

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Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

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Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

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More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier, according to research by BrightEdge Technologies.

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Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.

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There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council.

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Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by the year-end, according to a report by the 2012 Pivot Conference and Brian Solis.

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More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index.

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More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.