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  • Five Trends B2B Marketers Need to Understand to Succeed in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.

  • What Others Like (and Dislike) About Your Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to a study by researchers at Carnegie Mellon University, MIT, and Georgia Tech.

  • Facebook Ad Spend Growth Outpacing Paid Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

  • Social Media Users Prefer Social Login Over Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

  • The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.

  • Five Steps for Building Your Email and SMS Lists via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.

  • Luxury Shoppers Use Social Media to Flaunt Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica.

  • Android Gains in Smartphone Market, Apple Also Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service.

  • SMBs Missing Email List-Building Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse.

  • The Inside Scoop on Using Twitter Lists for Profit and Sanity

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.

  • 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.

  • Social Graph Drives Brand Lift, Direct Response Ad Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across.

  • Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to be shifting away from maturing digital tools toward popular social platforms such as Facebook, Twitter, and LinkedIn.

  • Four Easy Tactics for Becoming a Must-Follow Account on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.

  • Gen-Y Won't Buy Without User-Generated Input

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice.

  • Seven Tablet and Mobile Trends to Expect in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.

  • Blogs Top List of Social Media Investments for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012, expanding their reach into multiple social marketing channels.

  • Follow AMEX's Example of a Successful Facebook Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.

  • Websites Trump Social Media for Finding Holiday Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science.

  • Ad Agencies Slow to Adapt to Online Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012.