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  • 'Native' Ads May Damage Brand Perceptions

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    CONTENT TYPE: Chart | TOPIC: None

    "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix.

  • Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero."

  • Small Businesses Stepping Up Social Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, according to a survey from VerticalResponse.

  • Five Marketing Decisions Social Media Should Be Shaping

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.

  • Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research.

  • National Brands Betting on Local Digital Marketing in 2013

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    CONTENT TYPE: Chart | TOPIC: None

    Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year, according to a survey from Balihoo.

  • Engagement With Brands via Facebook Surging in 2012

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans.

  • Six Ways to Make Your Video Strategy More Social

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?

  • Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable."

  • Halloween Fun: The Online Buzz on Treats, Kids' Favorites

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    CONTENT TYPE: Chart | TOPIC: None

    Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Blogging Drives Leads, Website Traffic

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all.

  • Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft Sites was No. 2 with 167 million, followed by Yahoo Sites with 164 million, and Facebook with 150 million, according to data from the comScore Media Metrix service.

  • Three Myths of Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI.

  • Who's in Favor of Targeted Social Media Ads?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

  • Small Business and the Presidential Election, the Economy, and Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about the economy and their expected revenues and marketing.

  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America.

  • Content Plays Critical Role Throughout Tech-Buying Cycle

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    CONTENT TYPE: Chart | TOPIC: None

    When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.

  • Five Rules on How Not to Use Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, and getting them to talk among themselves about it.

  • Tweets Influence Traffic to Political Donation Sites

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the most tweeted event in US political history, according to a report by Twitter and Compete.