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  • Holiday Travelers Trust Online Travel Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • Social Media Is a Corporate Blind Spot for B2B Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group.

  • Mobile Web, Apps Driving US Social Media Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.

  • #SocialSkim: Social Media Update, Week of December 10, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ever-evolving social space. Skim and learn!

  • Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.

  • Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

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    CONTENT TYPE: Chart | TOPIC: None

    Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.

  • The Contentious State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges.

  • Four Ways B2B Marketers Can Boost the Value of Their Tweets

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool.

  • Top Brands Using Twitter for Customer Support

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform (i.e., they have a Twitter handle dedicated to customer service), according to a new report by Simply Measured.

  • The Top 20 Social CMOs of the Fortune 100 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level marketing/communications executives have an active public presence on social networks, the analysis found.

  • Small Businesses Tepid on Social Media, Prefer WOM and Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to a survey from Hiscox.

  • Social Media Disconnect: Are Marketers Out of Touch?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences regarding the use of other popular social channels, according to a study by Pitney Bowes Software.

  • 10 SEO Tips to Improve Your Search Rankings--and Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your site to naturally grow in popularity.

  • Social Media, Online Video Driving Ad Spend Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to 4.1% growth in 2013 and 5.6% growth in 2015, according to projections by ZenithOptimedia.

  • Black Friday/Cyber Monday Weekend Sparks 50M Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to a report by DataSift.

  • PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ready to make purchases.

  • Why Email Marketing Still Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.

  • SMBs Still Favor Face-to-Face Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software.