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  • Want Effective Calls to Action? Use 'Action Trains'

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."

  • Social and Mobile Gaming Ads Outperform Standard Online Formats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by MediaBrix.

  • Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.

  • Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use the professional social networking site.

  • Five Websites Capturing 20% of all Search Result Clicks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise.

  • How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind.

  • Instagram and Top Brands: Engagement Up as Audiences Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report by Simply Measured. Among major social networks, only Pinterest adoption is growing faster.

  • The Oscars, Social Media Buzz, and Advertising [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two infographics assess that buzz from different angles, with some surprising results.

  • Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've got tools in droves...

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?

  • Social Network Demographics: Twitter, Pinterest, Instagram, Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

  • The Benefits of Byline Authorship, and How to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

  • National Brands Lack Tools to Execute Local Campaigns Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in partnership with Balihoo.

  • 17 Types of Content That Google Will Eat Up

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

  • Women Business Owners Upbeat, Boosting Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).

  • Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, and what elements leaders need to create a social business. #Skim for social transcendence!

  • Is Your Video Platform Future-Proof?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video platform and enterprise videos remain accessible and useful as technology advances.

  • Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the most social love and a perfect score of 100 among eight major chocolate brands.

  • How to Market Your Book: The Modern Book Tour

    Article

    CONTENT TYPE: Article | TOPIC: None

    As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work!

  • Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships.