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  • Seven Tools to Monitor and Promote Your Personal Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand.

  • Five Ways to Boost Attendee Engagement at Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.

  • What's New With the New Rules of Marketing and PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing.

  • Three Steps to a More Effective Converged Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience.

  • #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.

  • On Pinterest, the Eyes Have It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins.

  • The Only Tool You Need to Succeed on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on Twitter. And if you're a marketer, you can't afford to overlook it.

  • How Social Tools Are Used in the Workplace [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

  • #SocialSkim: Social Media This Week, Including Instagram Videos, Cannes, P. Diddy

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Live from Cannes this week! Get the latest on the just-announced Instagram video and the skinny on P. Diddy’s take on music TV for the social generation. We’ll also teach you how to master Google+, and why Pins live longer than tweets. We wrap up with some inspiration straight out of Cannes. Skim for a social start to summer!

  • On Twitter, Vine Engagement Rate Catching Up to YouTube's

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the six months since video app Vine was introduced, it has almost caught up to YouTube videos—in terms of engagement on Twitter—according to a recent report by SocialBakers.

  • Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.

  • Brand Reputation Management: Your Seven-Point Game Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address.

  • What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business?

  • How Running a Small Business Has Changed [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a major challenge. Decision-makers also said marketing, payroll, and the importance of being local have changed significantly for small businesses.

  • Seven Types of Social Media Fans and How to Engage With Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.

  • Is Your Content in Great Shape? Give It a Workout

    Article

    CONTENT TYPE: Article | TOPIC: None

    As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the habit of producing content, it becomes almost second nature.

  • Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out.