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  • #SocialSkim: Social Media This Week, Including Facebook's TV-Like Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep up!

  • Four Agri-Marketing Campaigns Any Marketer Can Learn From

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with any marketer—ag-focused or not.

  • How Brands Use Facebook: Hashtags, Content Types, and User Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.

  • Social Media and the Government

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the TTB, FDA, and FTC are starting to consider it a type of advertising.

  • Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how we marketers are in the midst of a communications revolution.

  • #SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool.

  • How Marketers Expect Social Spend to Increase [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.

  • Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.

  • #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture!

  • Fortune 500 Bullish on Social Media and Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.

  • Meet the World's Greatest Social Media Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.

  • Email and Search Deliver More Customers Than Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a recent report.

  • #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... nirvana?

  • Four Marketing Rules We've Learned From Zombies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, those lessons include some worthwhile marketing tactics.

  • Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog.

  • How Facebook, Twitter, and Pinterest Sharing Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.

  • Poll: Choose Your Social Network

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing is full of choices, so let's have some fun with the social platforms of choice: What social media outpost works best your brand? And which do you love to use personally? And which would you choke, if you could?

  • Seven Things Marketers Need to Know About iOS7

    Article

    CONTENT TYPE: Article | TOPIC: None

    Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how.

  • The Google Graveyard: A Resting Place for Great Ideas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit existence. Here's a look at other great Google products that didn't last.

  • #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. Skim for social liberation.