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  • How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.

  • Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

  • The History of Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.

  • Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

  • Vote: The Most Maddening Social Media Behavior

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.

  • #SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.

  • The New Normal in Professional Services Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.

  • Unlock the Potential of Real-Time Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.

  • Social Media Strategies: How Top Brands Staff, Budget, and Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or more employees devoted to social.

  • Five Ways to Develop a Cross-Channel Brand Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.

  • #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!

  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.

  • Facebook Top Social Login Choice on Websites, Google Gaining

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.

  • From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

  • Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.

  • The Climb to Content Marketing Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.