Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Marketing Content

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

CONTENT TYPE: Infographic | TOPIC: Martech

Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms?

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.

CONTENT TYPE: Chart | TOPIC: SEO

Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.