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  • Strategy First When Integrating Social Media and Direct Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.

  • Women Share Opinions About Products Online, Offline

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still nearly three times more likely to do so with family and friends than to go online, according to a survey from Harbinger.

  • Social Media Use Drives Face-to-Face Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such increased digital activity correlates to increased social, in-person interaction, according to a study by ExactTarget and CoTweet.

  • Older Workers Driving Social Networking at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to a survey from Citrix Online. Moreover, the use of social and collaboration technologies among Gen-Y workers lags behind older groups.

  • The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer.

  • Next-Generation Media Consumers Tougher to Reach

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    CONTENT TYPE: Chart | TOPIC: None

    Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and other broadly targeted ad campaigns.

  • 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a social media leader.

  • Wal-Mart, Target Among Top 25 Brands for Women

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    CONTENT TYPE: Chart | TOPIC: None

    Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women.

  • Opinions Shared on Social Media Valued

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others share on social media sites, and 41% say they feel important when giving feedback about brands, products, and services in the social media space, according to a Harris Poll.

  • Brand Campaigns Drive Most Facebook Likes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research.

  • Turning Thought-Leadership Content Into Cash

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types.

  • Bring Your Fans Home: How to Capitalize on Facebook Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website.

  • Digital-Media Terms: How Do You Translate That?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?

  • Small Biz Report: Social Media Adoption Levels Off

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media have changed, according to a study by Network Solutions and the University of Maryland's Smith School of Business. Still, among those that leverage social channels, 57% expect to generate a profit from their social media efforts over the next year.

  • Most Americans Conduct Online Product Research

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a survey from Pew Research.

  • Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters

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    CONTENT TYPE: Chart | TOPIC: None

    When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than any other major Halloween candy, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • What CMOs Can Learn From Mixed Martial Arts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media marketing than many self-proclaimed gurus.

  • Four Lingering Myths About Video-Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.

  • Sales and Social Media—Measuring the ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.

  • Social Buzz for The Social Network

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    "The Social Network," from Sony Pictures Entertainment opened on October 1 to a strong $23 million in weekend ticket sales at US theaters, and prompted a 480% increase in weekend social media conversation about the movie, compared with levels recorded over the previous weekend, according to a study by Alterian.