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  • An Eight-Step Guide to Building Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter.

  • Direct Mail: How to Succeed in a Digital Era [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers.

  • How Americans Feel About Amazon, Apple, Facebook, Google, Microsoft, and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research.

  • The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive online environment.

  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right.

  • The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.

  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce.

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Email vs. SMS: Battle of the Heavyweights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.

  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

  • 10 Essential Holiday Marketing Tactics for 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see how marketers can make the most of that window in time and ensure a jolly holiday bottom line.

  • The 10 Most Relevant Brands With US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Are These Five Marketing Buzzwords and Concepts Overhyped?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.

  • Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however.

  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Halloween 2017: Shopping and Costume Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).

  • The Personal Information Consumers Will Share With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris.

  • Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.