FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

  • Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.

  • What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?

  • AI in B2B: Let's Not Forget the Intelligence of Humans

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?

  • How to Win a Price War (And Prevent Future Ones)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

  • How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

  • Identity Marketing: How Can Companies Relate to Customers' Changing Identities?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?

  • Qualitative Research: Even More Important in the Age of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.

  • The Rise of Experiential Marketing: Beyond a Buzzword

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar.

  • When Marketing Enters the Boardroom, How Can Agencies and Clients Respond?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift?

  • The State of B2B Account-Based Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA.

  • The CMO's Decision: To Bot or Not?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The future of marketing is all about performance—lead quality and revenue contribution. So, very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions.

  • Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Meet the Parennials (Millennial Parents)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.

  • Get Your Resume Together, It's 2020: The Must-Have Skills of Today's Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know.

  • The CX Gap: How We Got Here (And How You Can Close It)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

  • The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.

  • 'Disloyalty Programs': How to Fend Off Large Competitors and Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

  • The Top Content Marketing-Related Search Queries and Hashtags

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

  • Five Content Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.