FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • A Marketing Strategy in the Age of Global Unrest [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Evolve Your Strategy: 3 Mega Marketing Trends to Outperform Your Competition [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • A New Type of Customer Connection: The Evolving Role of Print

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Positioning in Crowded Markets: How to Make Any Product Obviously Awesome [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Agility vs. Speed: How Agile Marketing Can Manage Volatile Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.

  • Why Employees Don't Focus on the Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.

  • 10 of the Best Tools for Market Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.

  • Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps.

  • Assessing Your CRM Implementation: Two Questions to Ask Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.

  • The Three Key Types of Influencer Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • It's Time for Chief Market Officers to Play Offense

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.

  • Data-Driven Storytelling: Marketing's Next Chapter

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • A New Way of Working Remotely: Email and IM Aren't Enough

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.

  • Three Ways to Integrate Print and Digital Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts.

  • B2B Conversational Marketing: What Customers Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.

  • Your B2B Influencer Strategy: How to Get it Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.

  • Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

  • A Messaging Framework: What It Is, Why You Need It, and How to Build It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.