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  • Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both.

  • Five Don'ts for Using Your Podcast in Amplified Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.

  • The State of B2B Content Amplification

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.

  • What B2B Firms Use Marketing Agencies For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research from Provoke Insights.

  • Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    There's so much media hype about Gen Z and its impact on our business world that it can be difficult to sort through it all—especially for marketers. Here are insights from CBX's research about the generation that's breaking cultural barriers.

  • Secrets to Enchanting Your Customers Through Story

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.

  • B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.

  • Yes, Customers Always Know What They Want

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want.

  • How to Use a Board Game Strategy to Win in Email Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.

  • Six Ways Good Customer Experience Goes Beyond Website Design

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here six ways to convince them.

  • Your Product Content Strategy Might Be Missing Something Big

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?

  • Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.

  • Post-Cookie Digital Marketing Will Be Vibrant and Seamless

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

  • Rethinking the Marketing Playbook: How to Add Agility, Flexibility, and Scalability to Your Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.

  • Setting Goals

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    In this first lesson, you learn the importance of setting realistic goals and four important questions that will guide you to select goals that align with your organization (and if all else fails, Samantha suggests a pint of ice cream can help).

  • Measure Impact, Not Activity

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    In this lesson, Samantha shares why she cut leads in half and yet grew revenue by 20%. You too will learn to evaluate your metrics and make decisions that change behavior.

  • Revenue Challenges

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    ROI is not the only way to measure. In this lesson, you'll learn about the revenue challenges that impact business in a positive way are so you can educate management on how they contribute to the financial success of your organization.

  • Understanding KPIs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    Relying on the number of leads generated isn't the only indicator of how your campaigns are performing. In this lesson, you'll learn more about KPIs (what it is and isn't) so you can rely on these key findings to tell you about the overall health of your business.

  • The Four Pillars of KPIs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    KPIs are a signal that should help inform actions. The best way to identify these signals is to group KPIs into pillars. In this lesson, you'll learn what those pillars are (Awareness, Consideration, Demand, and Advocacy) and what insights to glean from each.

  • Analyzing KPIs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

    Once you've grouped your KPIs into Pillars you'll want to break it down even further, so the metrics can inform and guide deeper analysis. The way to do this is Diagnostic Metrics and Lense. In this lesson, we'll review how these two can provide deeper insights.