Statistics show that nine out of 10 new businesses fail within the first five years. And the majority of those don’t make it more than two years. Veteran marketing/management consultant Michael Goodman looks behind the grim statistics and shares his observations about WHY they fail and what smart marketers can do to keep their companies from becoming casualties.

Michael's insights have the potential to save struggling companies and help others gain a leg up in the competitive marketplace.

This is the 1st installment in our Small Business Seminar Series. These sessions will be held monthly on Friday afternoons. We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost (even no-cost) market research. We’ll use case studies from small B2B and B2C companies, and we’ll borrow some ideas from large companies that have paid the big bucks for some of the most valuable lessons in marketing.

SPECIAL BONUS: This seminar comes with a handy How-To Guide, safeguarding small businesses against the most common pitfalls that cause business failure. It will be ready for you to download on the day of the broadcast.

Be sure to check out the other events in this series:

• Do-It-Yourself Market Research
• Positioning, Naming and Taglines
• How to Set Prices the Smart Way
• How to Advertise on a Modest Budget
• Budgeting for the Marketing Mix
• Promotions - Instant Gratification for Small Business Marketers