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Google in the Real World: How Links Boost Your Ranking

Presenter:: Stephan Spencer
Moderator:: Roy Young
Broadcast:: Thu., Nov. 10, 2005, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

Note: You might also be interested in more current SEO seminars that Stephan Spencer presented for MarketingProfs, such as Getting Google to Love Your Website... Again.

Presenter

Stephan Spencer is founder and President at Netconcepts (www.netconcepts.com), a 9-year-old, multi-national interactive agency specializing in search engine optimization, web redesign, usability, e-commerce, website auditing and email marketing. Clients include Verizon, REI, Gorton's, Cabela's, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com. He has contributed to magazines such as Catalog Age, Unlimited, Building Online Business, and NZ Marketing. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.

Who Should Attend?

Marketing professionals at all levels in all industries.

What Will You Learn?

Google's PageRank scores: red herring or useful metric?
What makes a link valuable or not
Creative strategies for building link-worthy content
What works when approaching webmasters with link requests
Pitfalls to avoid if buying or bartering links
The phenomenon of Google bombing and making it work in your favor
The role of authorities, hubs, and topical relevance
How to leverage blogs and the blogosphere for link building
To get your content successfully syndicated onto other web sites with RSS
How to capture the link gain (PageRank) of your affiliates and your advertising

Creativity, Google, RSS, Search Engines, SEO, Websites

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What Members Say About This Webcast

"The seminar offered a great deal of relevant information as well as free tools - where to find them and how they work! As someone who does not dealt with links and SEO, it was almost more info than I could relate to but it armed me with info that I need to talk about linking with our website team."

"Great overview of how to improve your page rankings with lots of examples of do's and don'ts."

"If you're paying - or about to hire - an seo expert, learn the ropes first by listening to this. Some of the 'no-no's he described are tactics our seo company used!"

"Good content of industry knowledge. A lot of material."

"Great content, very useful tool references, solid best practices. And no marketing fluff or veiled vendor pitches. Got straight to the meat. Probably the best webinar I've attended."