Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing customer experience can help you to sift through the many tools and vendors to identify the handful that are right for you.

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But putting experience first requires a mindset shift that can be challenging for some marketing organizations. Recently, I sat down with six industry thought leaders to record video interviews about customer experience, marketing technology, innovation, and the 25th anniversary of digital advertising.

This episode was recorded on-site, at the 2019 Adobe Summit—the digital experience conference—which brings together marketers from all over the world to explore the possibilities of using marketing technology to create engaging customer experiences. Keep an eye on the MarketingProfs YouTube channel for the individual video interviews.

For each guest's previous Marketing Smarts full interviews, click the episode numbers below.

Guests, in order of appearance:

1. Bruce Swann, group product marketing manager for Adobe Campaign, Adobe Campaigns, episode 312.
2. Stewart Rogers, senior editor at GritDaily.
3. Kate O'Neill, tech humanist, keynote speaker, author (Tech Humanist: How You Can Make Technology Better for Business and Better for Humans)
4. Ann Handley, best-selling author (Everybody Writes, Your Go-To Guide to Creating Ridiculously Good Content), chief content officer, MarketingProfs. Marketing Smarts episodes 130 (battling mediocrity in content), 146 (marketing writing), and 175 (marketing that surprises).
5. Mack Collier, social strategist, speaker, author of the book Think Like a Rock Star, and the creator of the BlogChat, a weekly Twitter chat on blogging that's one of the most popular and enduring chats online! Marketing Smarts episode 94 about his book, Think Like a Rock Star, and episode 187 about marketing conferences.).
6. Justin Merickel, vice-president and media optimizer at Adobe.

Listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

This episode brought to you by GoToWebinar:

GoTo Webinar makes it easy to produce engaging online events. Whether you want to connect with your prospects, customers or employees, GoTo Webinar has the tools and analytics you need. Start creating interactive and educational webinars your audience will love.

Music credit: Noam Weinstein.

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Published on April 11, 2019