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  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • Why CMOs Should Be Rethinking Their Martech Stacks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

  • The 50 Most Popular Generative AI Apps and Web Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • How Marketing Decision-Makers Evaluate Software Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

  • Adtech vs. Martech: The Standoff That's Costing Brands Their Future

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.

  • The Modern Marketing Data Stack

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Martech

    Overwhelmed by the explosion of digital marketing tools? Discover the leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. Sponsored by Snowflake.

  • How to Build a Collaborative Marketing Workflow That Works

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

  • Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

  • The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

  • B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

  • Essential Tech PR Strategies for Startups and Established Companies Alike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.

  • How to Build a Winning Product Content Management Strategy With DAM and PIM

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.

  • AI Meets RCS: The New Standard for Mobile Messaging Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

  • How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

  • The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

  • Beyond Email: Tips to Get the Most Out of Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

    Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

  • What's Holding Enterprise Marketers Back From Data Analytics Success?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

  • How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

  • The Secret to Scalable B2B Marketing and Sales: Business Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.