Member Login | About Us | Become a Member | Contact Us

N E X T

Top

The Battle of the Smartphones: Android vs. iPhone [Slide Show]

by Christian Gulliksen |

September 6, 2012

| 12,814 views

Take the first step (it's free).

Sign in with your preferred account, below.

Slide 1 of

The Battle of the Smartphones: Android vs. iPhone

Smartphone usage is up, up, up... as this infographic from Monetate describes. In a global marketplace dominated by Android, mobile traffic to websites has more than doubled in the past year. But the picture of Android's near monopoly changes when filtered through an e-commerce lens.

There are two superpowers

Despite a much larger number of Androids, iPhones generate greater gains in ecommerce traffic. As of the second quarter of 2012, iPhone also leads Android in its share of total website traffic: 5.41% versus 3.31%. (That advantage is likely tied to Apple's introduction of the 4S in late 2011, and AT&T's offer of free 3GSs with service contracts.)

Average order values are virtually identical

Only 33 cents separate the average order value (AOV) of purchases made on iPhones and Androids. Significantly, smartphone AOV is beginning to rival laptop and desktop AOV. iPhones, for instance, produce an AOV that's only 5% less than that of Apple laptops and desktops.

Many companies remain on the smartphone sidelines

US consumers use smartphones to spend one in ten e-commerce dollars, but the majority of US businesses have yet to implement mobile marketing tactics. Why stay on the sidelines while Android and iPhone slug it out? Get into the profitable fray.

Slide 1 of 4

Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

E-Commerce, Google, Mobile Marketing

Subscribe Today

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected!

Don't miss a bit of MarketingProfs ... join the 600,000 marketers following us.

Editors' PRO Picks

Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. more
Take 10: How to Leverage Your Online Community

Presented by: Paul Chaney
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more
How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! more
SmartTools: Email Campaign Planner

Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. more
How-To-Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

Learn how to write headlines that will inspire your audience to read and want more. more
Seminar: SEO—How Customer Experience Impacts Search

Learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. more
Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

Presented by: Mark Lerner
In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. more

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: