3. Basic Brand Guidelines and Templates
Establish a style guide for your employees to help ensure that all material going out from your company appears consistent and professional. Make your company letterhead and presentation templates easily accessible to employees.
If you want employees to use a specific font family in letters, presentations, and sell sheets, install that typeface as the default on each employee's computer (on a PC, go to Settings > Control Panel > Font).
If you would like employees to use your corporate colors when creating materials, provide them the RGB and CMYK color codes, along with a quick tutorial on how to edit colors in the programs they use. (In Microsoft Word, choose "More Colors" from the bottom of the font colors palette, then select the "Custom" tab to enter the RGB color code.)