N
E
X
T
Next up in »
Email campaigns are one of the most essential components of a startup's marketing strategy. They can build customer trust and ...
Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE!
Who doesn't crave coverage from influential bloggers? You probably pitch story ideas on a regular basis. But there's a right way to do it—and a very, very wrong way to do it. Consider, for instance, what happened when a hapless PR firm crossed swords with Jenny Lawson of The Bloggess.

Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.