Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social media.


Its now 2011 and everyone in your company has access to and the ability to jump and engage in social media.
I liken this to the early days of email, when only a few people in the company had access to email. "Not everyone needs it" I remember hearing! But now that statement seems so "out of touch" it's comical!
24 months from now will your company seem comical? Will you have rolled out, recruited and trained everyone on how to use and engage with social media?
Will your contact center be able to handle the flow of inquires coming in from not just the phone and email, but from Twitter, Facebook, forums, blogs, comments, and other social networks yet to be invented?
If you are one of the lucky 4 right now ... your job is not only to listen, share and engage on social media ... its also to educate the folks around you in your organization and get them up to speed on what you are doing and how they can get engaged as well.
Social media won't burn out and go away; there are too many effective uses and adoptions of social media into the hands of your customers to stop. So it's not a question of if you need to roll out social media even wider ... it's a question of when are you going to roll it out wider!
So, when will you?