Contributed by Paul Dunay
- Just Four People Doing Social Media?
Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with ...
- Using Social Media to Deepen Customer Relations
An obvious win for companies looking to jump into social media is in the customer support area. As more and ...
- Twitter Does Not Have an Out of Office Feature
At a recent Social Media event we got to talking about the Motrin social media . One of the threads ...
- Five Ways Facebook Can Get You Fired!
Can your social media activities cost you your job? You bet they can, and it's my mission to show you ...
- Hey Marketer: When Was the Last Time You Talked with a Customer?
It's an odd dynamic I see in play today–in today's ever connected environment marketers tell me they feel even more ...
- Cost Per Advocate - the New CPA Model!
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like ...
- How Social Commerce leads to Advocacy-Based Marketing (ABM)
Every company today is headed for a Brave New World of eCommerce .... and that is the world of Social ...
- Time to Replace your Online News Room with Facebook!
Back in October of 2007 at a MarketingProfs I remember listening to a panel on how someone used a blog ...
- Forget Audience Segmentation .... Segment by Conversation!
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- Forget Audience Segmentation – Segment by Conversation!
Http://www.mpdailyfix.com/images/multipleconvos.jpg
- Why You Need to Build your Social Capital
So over the last few blog posts we have looked at ways in which websites will provide you with a ...
- Ways to Spend your Social Capital
If you read the last two blog posts on Social Search could it be a Google and When is Amazon ...
- Social Search: Could It Be a Google Killer?
This morning I typed into Google the search VoIP (which stands for Voice over Internet Protocol) and I got 64 ...
- Free eBook: 7 Ways Facebook will Change your Life
So I have just finished co-authoring a book called Facebook Marketing for (Wiley) due out this summer. It was a ...
- Social Network-Based Caller Routing
Ok, let's say you are searching the web for a new fishing rod. You find the right website but you ...
- No Patience for the ROI of Social Media Discussion
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, ...
- Is Twitter a Critical Part of your Resume?
The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . ...
- Is Twitter the Next Channel for Contact Centers?
If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to ...
- Growth Through Disruptive Innovation
Here are some takeaways on a speech by C. K. Prahalad speaker at the World Innovation So we are beginning ...
- You Can't Restructure Your Way to Transformation
Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation When you visualize your strategic plans visualize ...
- Change Is Never Linear
Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Any interesting ...
- Social Media Speeds Onboarding
I am officially up and running now in my 6th week here at Avaya and loving my new role. And ...
- Personal Brands RULE on Social Networks
On Facebook you can't be a Friend of a brand but you can be a Fan of a brand. While ...
- How Long Does It Take to Become a Social Media Expert?
So I was reading Malcolm Gladwell's latest book The the other night and he goes into a discussion about violinists ...
- Spray and Pray Marketing 2.0
No matter how you look at things these days marketers are becoming more like publishers than ever before. And their ...
- Personal Brand Organization Tips
Okay so you are comfortable with getting your personal brand out there on the web. But periodically you are going ...
- 'Sincere Marketing': A Podcast with Romi Mahajan
We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by ...
- Positioning your Personal Brand
Having taken on this new role of blogging on the Personal Branding , I naturally have been looking at many ...
- How NOT to Create Loyalty in Tough Times
Marketing's mission is to somehow change a customer's behavior. We try many things to affect that advertising, email, search, events, ...
- People Don't Buy 'Run of the Mill' Anything Anymore!
I work in a professional services firm and in order for firms like ours to differentiate themselves, they have to ...
- How to Build a Lead Nurturing Super Highway!
Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 ...
- Secrets of Starting a Wiki: A Podcast with Eugene Lee
A year and a half ago when I was researching how to start a wiki and looking for best practices ...
- Brain Boosters ? Accepted in the Workplace?
Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to ...
- Who Is Doing Major Corporate Events?
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. ...
- How to Create Your Own Personal Brand
As the economy twists and turns with more layoffs mounting .... having a strong personal brand is becoming ever more ...
- CMO of the Future
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major ...
- How to Develop Thought Leaders
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating ...
- Social Media Budget Ratio
After my last post on the Media Budget I got a question out on the Marketing 2.0 by Scott Zosel ...
- Proven 'Big M' Marketing Techniques
Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined ...
- Statistics On Advertising During a Recession
I think Seth Godin outlined marketing's Catch 22 best in his book The Purple (and I am paraphrasing When times ...
- Secrets of Web Analytics: A Podcast with Avinash Kaushik
Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity ...
- Successfully Engaging Customers with a Cause
Here's a case study from the Media Convergence via Liz Cahill, VP of Marketing and Communications of Lee Thirteen years ...
- Secrets of Social Media Marketing: A Podcast with Paul Gillin
There is no doubt the speed of change in the media space is blinding. New tools become available to marketers ...
- Crowds Have No Leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are ...
- Redefining the Role of the CMO
Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman ...
- TV Is Dead (but That's Good News for the Marketer!
This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience ...
- Vlogging with Doug Simon
Every once and a while you meet someone who inspires you to elevate your game to a whole new level ...
- Using Email to Improve Profit
Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers .... ...
- Going Green with Facebook
Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of ...
- Putting a Virtual Events Strategy in Place
If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds ...
- Content IS Your Brand
Because of , everyone today has access to research that we have never had before. So when you are considering ...
- LiveBar–Add Community to your Site in Seconds!
A live interview with the CEO, Peter Friedman, from at Web 2.0 about the launch of their new product called ...
- Web 2.0 Expo: Cool Stuff Seen on the Floor of the Show
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Ascentium ...
- Social Branded Applications: Build It Once and Leverage on Several Social Networks
This is a recap of a presentation by Michael Lazerow of Buddy from the Web 2.0 Social Networks are clearly ...
- The Powerful 'Bored at Work' Network
Why do some ideas go viral and others don't? Here's one People who are "bored at work" are a network ...
- Privacy in a Data-Deluged World
Drop.io's CEO Sam Lessin presented "A Brief History of Privacy in this Data-Deluged World" at the Ignite II kick-off of ...
- Yodle: Managing the Long Tail for the Long Tail!
Two years ago less than half of all consumers used search to find a local business. But today that number ...
- Marketing's Customers: An Oxymoron or Reality??
They may not be the ones you think I mean. No not the internal customers or your bosses boss like ...
- Does Your Definition of 'Interactive' Make the Top 3?
Sharon McCarthy recently conducted an interesting survey of Executive Summary Here are the top definitions for the word "interactive", although ...
- Using FriendFeed for Aggregating Conversations: A Podcast with Jesse Stay
Sometimes I have to admit it is hard to keep up with all the new advances in social technologies. And ...
- Social Networking: Expanding Beyond the Youth Market and into Business, A Podcast with Dotster's Catherine Brown
Starting up a social network to support any business can be a challenge. These days it seems that there are ...
- Is Podcasting Social Media?
So, I got asked this question on a call today with a fellow social media experts, and I just had ...
- Command & Control Branding: Not Dead Yet?
For years, classic brand strategy has always been about the creation of a single message that can be used with ...
- Psychology of Buzz Marketing: A Podcast with Jim Calhoun, CEO of Popular Media
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than These questions and ...
- Drop.io: A Podcast with Chad Stoller
File Sharing is very binary .... either you share a file online or you don't. Well not anymore! .... enter ...
- Is Social Media for the Young... Or Is It More of a Lifestyle?
Sitting in on a PR meeting last week, I was pondering the thought of my internal consulting teams starting to ...
- Searching Communities and Forums: A Podcast with Twing
A property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations ...
- What Does Sales Really Think About Marketing?
Does sales really care about leads? Maybe If you ask Bill Binch, VP of Sales from demand generation provider Marketo, ...
- The Big Switch: A Podcast with Nicholas Carr
Rather than storing data and software applications down the hall in your office or in a big data center .... ...
- Reputation Management for New Media Survey - How Ready Are You?
One of my goals this year was to do a study on reputation management. As we all factor in the ...
- Use Social Media for Consideration in B2B Marketing
B2B marketers with highly complex products and services have been given a gift in the last few years in the ...
- Unlock your PDFs and Set Them Free: A Podcast with Peter Nieforth of Docmetrics
Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page ...
- Social Games: Useful for B2B Marketers?
It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted ...
- Unleash Your Community on the Election!
One of my most trusted friends and mentors recently joined a very intriguing company called .... SuccessFactors (stock symbol ). ...
- Brand As A Dialog
An interesting study from the University of Texas recently showed that the typical information posted on social networking sites .... ...
- 'Personality Not Included': A Podcast with Rohit Bhargava
What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company ...
- Riding the Groundswell of Social Media: A Podcast with Charlene Li
Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you ...
- The End of Command & Control Branding
For years, classic brand strategy has always been about the creation of a single message that can be used with ...
- Oh Behave! Hidden Forces that Shape Irrational Behavior
When marketers design a marketing campaign .... we typically design them for "rational" buyers. But do buyers act rational? And ...
- Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior
We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote ...
- Turkey and the Internet
My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But ...
- Monitor, Track and Participate in Social Media: A Podcast with Michael Spataro
Over the past few years marketers have been working on tracking conversations about their brands on the Web. (You are ...
- 5 Ways to Prevent a Reputational Disaster
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. ...
- Can a Community Be Successful with Low Brand Awareness?
Ok, here is something I'm wrestling Can a community be successful with low brand awareness? If you are a big ...
- Sales Is from Mars and Marketing Is from Venus, Vol. II ... Lead Scoring
A growing trend in B2B marketing today is in the realms of "lead nurturing" and "lead I have often found ...
- Don't Interrupt What Interests People .... BE What Interests People!
I can't get an idea out of my mind that I think is profound for this social media age. Recently ...
- Market to Change Customer Behavior, Not Attitudes
Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer ...
- The Power of Social Media meets the Press Release
Is the press release dead? Well, not really. But there certainly is a new wave out there .... the social ...
- Media Buying Needs to Evolve!
Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing ...
- Niche-o-nomics for Technology
More and more these days it seems that the raw material for technology firms is less and less the silicon ...
- Is Social Media More Difficult in B2B Than B2C?
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- Radically Transparent Reputation Management: A Podcast with Andy Beal
Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation ...
- Get a 'Social' Life
You can run but you can't hide for long from social networking. At some point or another you will have ...
- Sales is from Mars and Marketing is from Venus: A CEO's Perspective
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can ...
- Influencers-Shminfluencers: A Podcast with Duncan Watts
Personally I am a big fan of Malcolm Gladwell's book The Tipping . So it was scary to me to ...
- There Is No 'Campaign' in Social Media
When marketers use the word "campaign," it tends to suggest an initiative to get a message out to a targeted ...
- BlogCouncil.org: Solving the Challenges of Corporate Blogging
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you ...
- Marketing Needs to Prepare for the Distributed Web
Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well ...
- Making Sense of Emerging Marketing Trends: A MarketingProfs Podcast with Sree Sreenivasan
You can't pick up a magazine these days and not see the Web 2.0. Social networks. Social media. Mobile computing. ...
- The Role of PR in Social Media: A Podcast with Doug Haslam and Shel Holtz
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard ...
