We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.
So it's no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty.
Marketing too often over-promises in the hope of attracting prospects but the product or service under delivers in the execution.
Warren Buffet once said - "Trust is like the air we breathe. When it's present, nobody really notices. But when it's absent everybody notices."
To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic.
Listen to our podcast and advice on how to be more sincere in your marketing efforts ...
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About Romi
Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy.
Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.
A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.
Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor's degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin.
