Here's another great case study for corporations successfully using Twitter: [The Home Depot](https://www.homedepot.com). Do a [Twitter search for @TheHomeDepot](https://search.twitter.com/search?q=thehomedepot). In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be 'engaged', the company is using social media to connect directly with people who need good, reliable information quickly.
Here's why it works:
1. The language is clear, direct, and personal.
2. It's a total soft sell. You never read anything close to "buy this" or "we're great."
3. Twitter has become an invaluable resource for spreading information quickly in times of disaster. Home Depot recognizes that it has a role to play, is stepping up, and participating as a member of the community.
Credit and kudos to Sarah Molinari, Home Depot's Corporate Communications Manager. She tweets at @TheHomeDepot and really "gets it."
Learn more:
- [@TheHomeDepot](https://twitter.com/TheHomeDepot) Twitter profile
- [Twitter search](https://search.twitter.com/search?q=thehomedepot) on "The Home Depot"
Disclosure: The Home Depot is a member of the Blog Council, where I work as the community organizer.
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