Contributed by Michael Rubin
- 'Influencers'? What's That? (Not What You Think)
MarketingProfs blogger Michael Rubin shares his thoughts regarding a recent New York Times Sunday Review opinion piece on the rising ...
- Twitter Is More than Just Noise
MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project.
- Use Social Media To Help Your Fans Tell a Story
Http://www.mpdailyfix.com/images/storytelling.jpg
- Did Galileo Inspire Social Media? Four Parallel Observations.
Http://www.mpdailyfix.com/images/Galileo001.jpg
- How to Get Great WOM: Get the 'Little Simple Things' Right Before They Turn Into 'Big Ugly Things'
We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. ...
- We Hear You! Why and How to Hire a Social Media Responder
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous ...
- Is the Social Media Expert Going the Way of the Dodo?
Throughout the last 24 hours, word has spread quickly that the New York appointed Jennifer Preston as the news organization's ...
- 10 Ways to Give Your Corporate Blog a Sense of Purpose
Over at Communication Overtones, Kami Huyse shared a beautiful "The blog content should feel like a gift to the reader." ...
- You Don't Need to be an 'Expert' to Succeed at Corporate Social Media
It's sometimes hard to remember this, but corporate social media is still in its relative infancy. At the Blog Council, ...
- Q&A with a Corporate Blogger: Debbie Curtis-Magley, UPS
Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that ...
- Q&A with a Corporate Blogger: Lindsay Lebresco, Graco
Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few ...
- Social Media @Work: Home Depot and the Hurricanes
Here's another great case study for corporations successfully using [The Home Do a [Twitter search for In recent days, you ...
- SXSW: Rude is Rude, Enough is Enough
Let's pretend you've paid good money to see a major new theatrical production in your city. It's not going well, ...
- Five Easy Ways to Build Sustainable Word-of-Mouth
Joan Stewart recently posted to her WomenCorp site a list of top 10 tips for free . I definitely applaud ...
- Sputnik, the Internet, and WOW Moments
On October 4, 1957, a small sphere roughly the size of a beach ball hurtled around the Earth. It had ...
- It's Not About You
Lois Kelly, author of Beyond Buzz and principal of , recently posted something rather profound on her blog. In a ...
- Social Networks: Go or No-Go for Growth?
Last week, I delivered an overview on the social media universe to a client entitled Social Media University. During the ...
- How to Start Being Successful in Social Media
"This happened once before, when I came to your No - The Beatles, "No Reply" from Beatles When asked to ...
- Social Media on the Day Everything Changed
All too often, when we talk about social media, undue attention and focus gets placed on the technology. It's easy ...
- Mattel Apology Leaves Social Media Toys Unwrapped and Unused
Over on the WOMMA Facebook , Shannon Stairhime has started a conversation about the Mattel . In the post, Shannon ...
