I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional connections.


In my opinion, they are doing the best jobs. For the video podcast I host called Marketing Voices, I recently interviewed Pete Blackshaw EVP of Nielsen Online, who just completed an analysis of the campaigns and how they use social media. He gave me good insight on what corporate marketers need to do to make their brands better.
One of the more interesting thoughts he had involves reaching out in numerous languages. That seems like a no brainer but so many times i believe marketers forget to translate their messages.
Just as a promo point, Peter Blackshaw also is releasing his new book in July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand. I am sure it will be a good read.

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The Obama & Clinton Campaigns Provide Great Learning for Social Marketing

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ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.

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